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The Glass is Half Empty - The Failure of Google Glass 1. What was the go-to-market strategy for Google Glass? Why did it fail? 2.

The Glass is Half Empty - The Failure of Google Glass

1. What was the go-to-market strategy for Google Glass? Why did it fail?

2. How did the product diffuse? At what stage was it in the adoption curve when Google stopped beta testing? Explain your answer.

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