The global strategic plan should describe how you, as the CEO of Carnival Cruises, likes to take advantage of international business opportunities by designing and implementing an international strategy. These initiatives could relate to:

-Decomposing the value chain by relocating certain business processes to better locations

-Entering (or leaving) foreign markets, including market choices and entry (exit) modes

-Designing a global product strategy based upon the need for local adaptation and standardization

For each initiative, it should outline three aspects:

The motivation: how this initiative can improve firm performance (or prevent losses)

The implementation: how it could be implemented within the corporation

The cost-benefit analysis: an estimate of the potential benefits (in terms of revenues or profits) and the major risks and potential for losses of the initiative.