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The goal of a differentiation strategy is to add unique features that will increase the perceived value of goods and servies in the minds of
The goal of a differentiation strategy is to add unique features that will increase the perceived value of goods and servies in the minds of consumers so they are willing to pay...
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
