the goal of marketing is to both __________ the needs of prospective customers.

1) improve and perfect

2) persuade and deliver

3) discover and satisfy

4) create and amplify

5) establish and assure

The "4 Ps" of the marketing mix include product, price, place, and

1. People
2. Profit
3. Process
4. Promotion
5. Physical environment

Swiss Chalet has developed an app that allows users to order food for pickup from their phone. This is an example of

1. Content marketing
2. Mobile marketing
3. Target marketing
4. Social media marketing
5. Real-time marketing

For the purchase of a smartphone, Consumer Reports expects that many consumers use price, display, web browsing, and battery life as __________, and therefore it tests products on these dimensions.

1. The consideration set
2. Value attributes
3. Selective features
4. Evaluative criteria
5. A cognitive cluster