Question
The growth of social media and online shopping means that there is a lower entry barriers for anyone to compete in the online shopping industry.
The growth of social media and online shopping means that there is a lower entry barriers for anyone to compete in the online shopping industry. Discuss how major key players in fashion industry protect their customer base from emerging competitions of 'smaller' firms entering the markets.
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
