The Hanover Theatre and Conservatory for Performing Arts has at considerable expense to themselves for the last many years presented their adaptation of Charles Dicken's "A Christmas Carol". (See below).

Celebrate the holiday season with New England's largest production of Charles Dickens' A Christmas Carol. You know the story and love the message, but you'll never see another Christmas Carol like this!

Adapted by the president and CEO Troy Siebels and featuring the Mighty Wurlitzer Organ, our annual production returns to the main stage with timeless music, colorful costumes and spectacular lighting and scenery. New and returning cast members tell the tale of curmudgeonly miser, Ebenezer Scrooge, who is visited by the Spirits of Christmases Past, Present and Yet To Come.

The show is refined and revised each year to feature more magic than ever before, with an array of spectacles from smoke and fog to spectacular flying stunts.

Tickets are $28, $48, and $58 depending on seat location. Discounts are available for Broadway subscribers. Please contact the box office at 877. 571.SHOW (7469) for more information.

Because the show is the biggest production of the year that Hanover produces internally, they are coming to you to conduct marketing research and analysis to better understand how to reach their audience and thus increase tickets sales. The theatre suffered many setbacks during the pandemic, as many local businesses, and cannot afford to have anything other than a successful production in 2022.

Please examine the theatre, this production, and the Central Massachusetts audience and conduct research. Upon completion present your findings and any recommendations in writing in a Final Term Paper, and in a presentation to the Vice President of Marketing for the Hanover Theater Lisa Condit at terms end to help ensure a successful venture.

1. The paper will be presented in APA format, have at minimum 10 sources.
2. The paper must outline at minimum three marketing concepts the Hanover Theatre could consider addressing their problem question.