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The heuristic refers to consumers liking what others like simply because others like it . herding status quo availability popularity commonality
The heuristic refers to consumers liking what others like simply because others like it
herding
status quo
availability
popularity
commonality
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
