The hotel currently spends $36$k a year on advertising, which is $3\%$ of turnover and around the industry average level.

They spend most of it on a radio campaign that runs all year round and always used to bring in lots of business; however, on your day in the office, you asked for the source of bookings to be analysed. You were given a graph that shows how the $36$k is spent $($in blue$)$ which is being compared to how customers said they heard about the hotel $($orange$).$ You notice that the marketing plan may need to be redesign based on the following results:

Write down at least $5$ actions:

Give reasons why you would choose those actions.

What do you hope to achieve from the actions given above?