The idea will start with a title that explains the purpose of the business, e.g. "Home Repair services" - or "Ethnic Food Restaurant' 1) Who is your target market and their wants/needs? Need to determine the following items and support them with numbers. If you don't have numbers, you don't have a business idea, you only have an opinion. a. A company can not sell products or services to everybody. The new business will have to focus on selling a product or a service (or both) to a specific market segment. You will need to address the segment's demographics, financial capability, behaviour, and purchasing habits in a particular geographical location. b. Use https://www.ic.gc.ca/eic/site/061.nsf/eng/h_02800.html or other reliable websites for the province of Ontario or the City of Toronto to select a more focused group of people or companies. C. find what they are buying, how often they buy it and how