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The increasing of Halal food and cosmetics demand in South Korea has opened opportunities to Muslim country companies to expand their business in South Korea.



The increasing of Halal food and cosmetics demand in South Korea has opened opportunities to Muslim country companies to expand their business in South Korea. Assuming you are working as a manager with flavouring company which manufactures food flavouring and fragrances in Malaysia with Halal certificate. Your company which is based in Selangor has signed up for collaboration with a Korea's cosmetic manufacturing company in Seoul to produce Halal skincare products. Your company needs to send two expatriates to consult the manufacturing process specifically in quality assurance on the flavouring activities. As a manager, you realise that the expats need pre-departure training to avoid any conflicts because of the cultural differences between Malaysia and South Korea. However, your boss neglected it because he assumes that the cultural differences do not affect the competency and technical skills of the expats.


Since the pre-departure training is important to facilitate the expatriate's adjustment in working and living demands in a foreign country, you need to justify the importance to have the pre-departure training by comparing differences of these two cultures that could lead to any conflicts.


provide short briefing paper describing the comparison between Malaysia and South Korea cultures using the Model of Culture as described in your module. Additionally, from the analysis, you are required to define and summarise the most critical issues when these two cultures profiled work together.



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