The influence of business logistics - supply chain integration on technological innovation performance for efficiency in manufacturing sector Many challenges can disrupt the logistics sector. With massive changes to operations, supply chains, regulations, and manpower logistics sector can be unstable. As the technology and innovation unfolds, logistics services have become more crucial than ever. Other world leading companies are leveraging technology to offer its customers a comprehensive range of international express, freight transport, and supply chain management services, as well as e-commerce logistics solutions. With dedicated team of developers, engineers and solutions designers, companies continuously innovate to help customer management departments, complexity and maximize the efficiency of their supply chain operations. In the logistics business, customers are the determining factor of what is known as quality service. They affect the reputation a freight company has in the market. Their level of happiness can make a business stand out from its competitors. Yet, the bigger your company becomes, the more challenging it might be to maintain good customer service since everybody involved in the logistics process is impacting it. However, this shouldn't stop you. It's important to improve and ensure that your consumers have an easy, smooth experience when collaborating with you. Every step in the logistics and supply chain is vital and all of them have different requirements in terms of transport and logistics. One of the most crucial, but often under-recognised, steps is packaging. Packaging no longer refers to a simple cardboard box; lately it is a complex, coordinated system of ensuring goods can move safely, cheaply and efficiently through the entire supply chain. Packaging not only ensures smooth travel from the final distribution hub to the consumer's doorstep but also plays an irreplaceable role at all other stages of the logistics process. New trends in logistics are having major impacts on packaging producers, rendering packaging logistics more complex by the day. 1. Briefly discuss your business logistics firm and provide a brief discussion of how your firm optimized innovation and technology for its growth. Lastly discuss the outcome. [20] 2. Discuss the value of customer service in your company, discuss techniques used to retain and attract new customers for sustainable growth. [25] 3. Discuss in details how packaging logistics has evolved and changed in your business firm. Explain in details the impact of the new trends which have been implemented, how they work and what is done to render it more efficient in order to help your companies to optimise its operations. [25] 4. Discuss the efficiency of various logistics and supply chain tools in your business firm and explain in details how they have contributed to the success and sustainability of your company.