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The instructor discusses an example of strategic dimensions of the pharmaceutical industry. From this example what are the major findings? Products from the proprietary group
The instructor discusses an example of strategic dimensions of the pharmaceutical industry. From this example what are the major findings?
Products from the proprietary group are superior to generic group products
There is no competition at all in the example outlined by the instructor
Every pharmaceutical company invests heavily in research and development
Companies within each strategic group follow similar strategies, and thus competition within each of the two groups is fiercer than between the two groups
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