The international expansion of many well-known companies, while successful in some countries, has ended in failure in others. Your text mentions a few of these epic fails: Target in Canada, Best Buy in China, Walmart in Germany, and Starbucks in Australia.

To be successful, expanding internationally depends on not just external factors but internal factors as well.These internal factors are examined in Chapter 7 of your text. Labeled as the Seven Tudes, they include attitude, aptitude, magnitude, latitude, rectitude, exactitude, fortitude.

Choose one of the four companies mentioned above or another international expansion failure.

In list form, answer the following:

1. Identify the company, its home country, and the country where it failed.

1. In your opinion, which of the Seven Tudes was the most significant in undermining their international expansion? Be sure to support your answer. Be specific to the company and the failure.

2. What can the company do to improve their internal capabilities with regard to the specific Tude you chose?