The Internet is the new soapbox anyone can use to voice an opinion. With that being the case, can a website that is critical of a business use the trademarked name of the business?

Can those critical of the commercial practices of a business use the business's name and also employ metatags to draw browsers of those who input the business's name in the search engine?

Which value should receive the highest weightthe right of a company to protect its trademark or the right of unfettered free speech in the marketplace?