**The introductory part of the essay below has been already written. Below are the introduction and first body paragraphs of an essay.

Marketing Practices

With the technological advancements in recent decades, the area of marketing has also changed and prospered tremendously. Fullerton et al. (2019) define marketing as a tool that corporations utilize to attract and keep customers by providing what they want or need and promote loyalty by establishing long-lasting connections with them. According to Fullerton et al. (2019), since the start of marketing in the 1950s, as it enables them to adapt and change the ways they sell their products and be more successful, marketing has gained more importance for companies. Nowadays, marketing is an essential element of a companys trading, and therefore marketers employ a variety of platforms to determine their target audience and they work to the best of their abilities to attract them (Fullerton et al., 2019). However, the current marketing system cannot be considered sustainable for the benefit of the individual consumer because it violates consumer privacy and lacks transparency.)One reason why todays marketing system is not sustainable for individual consumer welfare is related to privacy issues. According to Fullerton et al. (2019), to identify the reasons behind consumers buying behavior, marketers benefit from enhanced technologies that collect consumer data, therefore causing concerns regarding privacy. One example of this type of tracking software is called adware, which allows marketers to monitor the website browsing activity of unsuspecting users and use this information to deliver advertisements based on the users internet habits (Fullerton et al., 2019). The same authors also claim that customers personal data including where they live, their contact number, and bank account information are distributed by some internet companies without getting their consent or approval. Based on the evidence, one may infer that consumers feel uneasy due to potential security threats that could possibly result from their privacy being invaded. To conclude, privacy violations that individual consumers encounter point to the unsustainability of the current marketing system.) To write a second topic sentence with the following information requested from us.

What I need to do is to write the second topic and supporting sentences (max 200 word) of this essay and examples Also the second supporting title of this essay should be written according to the following rules.

Your paragraph should include the following features:

1. Topic sentence (Introduce your claim.)
2. Supporting evidence 1 (Summarize Extract 1 below and cite.)
3. Supporting evidence 2 (Paraphrase the sentence in Extract 2 below and cite.)
4. Evaluative comment (Comment on the evidence you have provided.)
5. Concluding sentence (Summarize key information in your paragraph or restate your claim.)

Lack of Transparency Extract 1 Marketers today employ non-transparent practices as they distort the truth or conceal important information in order to sell more products, which misleads the consumers and can erode their trust. For example, a company that claims its product is "100\% natural" but fails to disclose that it contains synthetic ingredients is not being transparent. Another example is when companies use hidden fees, such as airlines charging extra for checked bags or seat selection, which may not be disclosed until the final stages of the purchasing process. Ultimately, the lack of transparency in today's marketing can create a negative perception of a company or brand. Source: Carrington, T. (2022). The evolution of marketing and the myth of the "Consumption Era". Journal of Marketing, 42(2), 110-135. Extract 2 Various companies that sell weight loss supplements may manipulate their consumers by not disclosing the actual ingredients that can potentially be harmful. Source: Carrington, T. (2022). The evolution of marketing and the myth of the "Consumption Era". Journal of Marketing, 42(2), 110-135. ESSAY MARKETING PRACTICES With the technological advancements in recent decades, the area of marketing has also changed and prospered tremendously. Fullerton et al. (2019) define marketing as a tool that corporations utilize to attract and keep customers by providing what they want or need and promote loyalty by establishing long-lasting connections with them. According to Fullerton et al. (2019), since the start of marketing in the 1950s, as it enables them to adapt and change the ways they sell their products and be more successful, marketing has gained more importance for companies. Nowadays, marketing is an essential element of a company's trading, and therefore marketers employ a variety of platforms to determine their target audience and they work to the best of their abilities to attract them (Fullerton et al., 2019). However, the current marketing system cannot be considered sustainable for the benefit of the individual consumer because it violates consumer privacy and lacks transparency. One reason why today's marketing system is not sustainable for individual consumer welfare is related to privacy issues. According to Fullerton et al. (2019), to identify the reasons behind consumers' buying behavior, marketers benefit from enhanced technologies that collect consumer data, therefore causing concerns regarding privacy. One example of this type of tracking software is called adware, which allows marketers to monitor the website browsing activity of unsuspecting users and use this information to deliver advertisements based on the users' internet habits (Fullerton et al., 2019). The same authors also claim that customers' personal data including where they live, their contact number, and bank account information are distributed by some internet companies without getting their consent or approval. Based on the evidence, one may infer that consumers feel uneasy due to potential security threats that could possibly result from their privacy being invaded. To conclude, privacy violations that individual consumers encounter point to the unsustainability of the current marketing system