Question
The iPhone was available in the U.S. in June 2007, but was not available in Canada until a year later. Similarly, Apple released the iPad
The iPhone was available in the U.S. in June 2007, but was not available in Canada
until a year later. Similarly, Apple released the iPad in the United States in April
2010 but international consumers, who were only able to pre-order the product on
May 10, were still faced with an "undetermined" launch date. What can you infer
about Apple's international growth strategy?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
