The last few years have provided us with a lot of examples of corporate corruption and lack of ethics. Besides the privacy issues that we discussed earlier, what are, in your opinion, the major ethical issues facing the practice of marketing today? What can we do to maintain ethical standards in the business community?

Why is it difficult for a lot of companies to change marketing strategies and even discontinue failed brands before they lose a lot of money? Do some research about the decision biases that affect this phenomenon and provide a short report. Please remember to list your sources!