The launching of Spur Grill & Go in December 2015 in South Africa was the result of a market penetration strategy followed by Spur Steak Ranch (https://www.spurcorporation.com/operational-profile/spur-grill-go/). In addition to this market penetration strategy, they also implemented an additional growth strategy when Spur Grill & Go continued to expand with establishments in the Middle East and Mauritius. Which strategy did they implement in conjunction with their market penetration strategy and why (https://www.spurcorporation.com/spur-expands-footprint-despite-tough-trading-conditions/)?

• A.

They implemented a market development strategy, since they expanded into new geographical areas due to opportunities for growth and increased revenue.

• B.

They implemented a concentric growth strategy, since they wanted to capitalise on concentrated opportunities to fill the gap in these new markets.

• C.

They implemented a related diversification strategy, due to the saturated South African market and since these new markets are closely related to the South African market in terms of their market potential.

• D.

They implemented a vertical forward integration strategy, since they expanded the distribution of their product offerings across South African borders into new geographical areas.