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The list of things that give each party (buyer and seller) strength can be used to determine (a) if there is enough overlap in interests

The list of things that give each party (buyer and seller) strength can be used to determine (a) if there is enough overlap in interests to make negotiation worth the cost, (b) generate likely talking points that each side will probably use in the negotiation, and (c) help each party face reality when it comes to likely outcomes.

  1. True
  2. False

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