Question
The local economic development corporation (in your currently community or hometown) recently had a business close on its main business district. It leaves a big
The local economic development corporation (in your currently community or hometown) recently had a business close on its main business district. It leaves a big void next to existing businesses. The development corporation is trying to determine what type of business the community needs or desires. Options during discussions have also focused on some type of youth center to attract children to a fun, positive, safe, nurturing environment, especially when schools is done for the day, on weekends and during the summer. The community has been impacted by a recession as have all other surrounding communities. However, it should be noted that the economic development corporation has two incentives for new businesses wanting to start: 1) a two-year tax abatement and 2) a 0% interest loan for $100,000 up to five years. You have been asked to do some research on potential needs of the community with respect to what citizens of the community and surrounding area see as a need or want.
Define the marketing research problem.
a. Include at least one research question.
b. Include at least one hypothesis.
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