The main competitors of A505 are Amazon and Marks & Spencer PLC. According to the ppendix, Amazon.co.uk was the most popular purely online retailer for apparel in 2014. Amazon was very active in the British apparel market in 2017 while M&S held the top spot mong multi-channel retailers, see appendix 3. Its competitors also include Next or Topshop which offering products of their own brand, so when customer visits A505 it gives him choice. Competitive environment - five-forces analysis