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The managerial task of developing a strategic vision for a company entails coming up with a persuasive explanation of how the company intends to please
The managerial task of developing a strategic vision for a company
entails coming up with a persuasive explanation of how the company intends to please customers and be
attractively profitable.
entails determining "what strategy should we pursue to achieve good performance and gain a competitive
edge over rivals."
involves deciding upon the route a company intends to take in developing and strengthening its business; a
strategic vision lays out the company's strategic course in preparing for the future.
is chiefly concerned with addressing what a company needs to do to successfully outcompete rivals in the
marketplace.
concerns deciding what business approaches and operating practices the company should utilize in
implementing and executing its strategy.
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