The manufacturers of a popular sugary drink ('Iron-Bro') have recently paid for explicit product placements in several big-budget movies that have just been released in cinemas across Australia. At the same time, to raise revenue and reduce the consumption of products deemed 'unhealthy', the government has decided to create a 'sugar tax' that targets goods with a high sugar content. If the effect of the product placements is minor, but the tax drastically increases the price of the company's product, will, ceteris paribus, the market price of Iron-Bro be lower/equal/higher than it was before the advertising campaign began and the sugar tax was introduced? [a] (Type L for lower, E for equal, H for higher, N for need more information)