The marital status of past, existing and possible future customers was found to be: Single Male <18 - 30 years 60% of respondents (488) 31 50 10% (23) 51> 10% of respondents (12) Female <18 - 30 years 65% of respondents (673) 31 50 70% (280) 51> 20% of respondents (32) Married or in a long-term relationship Male <18 - 30 years 40% of respondents (224) 31 50 (93) 51> 40% of respondents (49) Female <18 - 30 years 10% of respondents (362) 31 50 (40) 51> 40% of respondents (68) Divorced or separated Male <18 - 30 years 0% of respondents 31 50 40% (93) 51> 40% of respondents (50) Female <18 - 30 years 0% of respondents 31 50 10% (40) 51> 20% of respondents (32) Widowed Male <18 - 30 years 0% of respondents 31 50 10% (23) 51> 10% of respondents (12) Female <18 51>