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The Marketing Excellence about Unilever's Axe and Dove. a. What makes personal marketing work? Why are Dove and Axe so successful at it? b. Can

The Marketing Excellence about Unilever's Axe and Dove.

a. What makes personal marketing work? Why are Dove and Axe so successful at it?

b. Can a company take personal marketing too far? Explain.

c. Is there a conflict of interests in the way Unilever markets to women and young men? Is it undoing all the good that might be done in the "Campaign for Real Beauty" by making women sex symbols in Axe ads? Discuss.

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