The marketing mix consists of four different elements: product strategy, pricing strategy, distribution strategy, and communications strategy. These are often denoted by the "4Ps" of product, price, place, and promotion. It provides a convenient way to summarize the many decisions marketing managers have to make in their international markets. Roll over each company to see its action. Then, place it in the correct marketing mix element. Buick Starbucks Apple Toyota Product Distribution Communication Pricing