There are FOUR (4) types of consumer products, and each is classified based on consumer habits, price, product, and distribution characteristics. a. Which type of consumer product does Alicaf by Power Root belongs to? Justify your answer by explaining the consumer habits, price, product, and distribution characteristics. (12 Marks) b. Elaborate ONE (1) factor in the marketing environment that initiates a stronger presence of Power Root products in the Middle East and North African (Mena) region. (3 Marks) c. Propose a ONE (1) Year Integrated Marketing Communications mix program for Power Root using FIVE (5) promotion mix tools for the year 2023. Explain in detail the tactical strategies, which include when, where, and how. (15 Marks)