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The Marketing Plan. In addition to CMOs, why do you believe so many other employees participate in marketing planning? What is the most important part
The Marketing Plan.
- In addition to CMOs, why do you believe so many other employees participate in marketing planning?
- What is the most important part of a marketing plan? Why? What is the least important? Why?
- What is the most important part of a marketing audit? Why? What is the least important part? Why?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
