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THE MARKETING PLAN SHOULD BE ON PRODUCT SOAP Executive summary Table of content Current marketing situation - Competitive review (with graphs/charts) - Market description (Target
THE MARKETING PLAN SHOULD BE ON PRODUCT SOAP 
Executive summary Table of content Current marketing situation - Competitive review (with graphs/charts) - Market description (Target market) - Assessment of 4Ps Students need to come up with a new version of the existing brand their respective product category which is currently not in the arket. - Segmentation Strategies of the new version - Targeting Strategies of the new version - Marketing Strategy by implementing 4p s of Marketing. References Step by Step Solution
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Wiley CIAexcel Exam Review 2018 Part 1 Internal Audit Basics
Authors: S. Rao Vallabhaneni
1st Edition
1119482569, 978-1119482567
