The matching law can be applied to a variety of human choice contexts. For example, students in a class have a choice between staying on taskand engaging in some other activity, like checking Facebook. Researchers have used the matching law to explain these types of situations (seeBillington & DiTommasoLinks to an external site., 2003 for a review). Discuss choices that you make in your everyday life from the perspective of the matching law. Identify examples of what could be considered impulse control and try to identify any strategies mentioned in the book that might be in play to maintain that control.