Question
The maximum sales of a product category reasonably attainable under a given set of conditions within a specified period of time is known as: A.
The maximum sales of a product category reasonably attainable under a given set of conditions within a specified period of time is known as:
A. market forecast.
B. market potential.
C. sales forecast.
D. market attractiveness.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
