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The media planner for the Porsche account suggests a media plan consisting of cable television, print advertising, internet ads, and network advertising on Family Guy,
The media planner for the Porsche account suggests a media plan consisting of cable television, print advertising, internet ads, and network advertising on Family Guy, CSI, Monday Night Football, Big Bang Theory, and American Idol. Evaluate this media plan in light of the creative brief's objectives. Can these shows reach the target audience? What information does a creative and the account executive want from the media planner before starting work on actual commercials?
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