The MNC that I chose to discuss is Amazon. The company of Amazon utilizes AI in order to fulfill it's initiatives in regards to environmental sustainability and climate control. A list of these initiative include preventing excess packaging, preventing waste of grocery items, identifying items' carbon footprints, and assisting consumers to ensure that they make the correct purchase. Amazon has also utilized more a powerful chip to improve the efficiency of AI. In relation to excess packaging and grocery waste, the AI will investigate the certain product's size and if there are any flaws to proactively ensure that no errors will take place. When assisting consumers, an example is that it may help them find the right size when regarding clothing. Some of the challenges that the company has faced is that they constantly have to create ways for the brand to be more efficient when facing climate change. They as well have to develop new strategies for the company to maintain it's timely manner reputation