The Motorcycle Manufacturer, Harley Davidson, found that their customers shared a passion for quality machines and a love of riding on the open road. To support this group, Harley formed HOG $($Harley Owners Group$).$ HOG organizes rallies, tours, and charitable events for motorcycle enthusiasts. It gives Harley owners an opportunity to enjoy each other$$ s company and reinforce their loyalty to Harley. In this case, Harley is building on:

a$.$

Demographics.

b$.$

Culture

c$.$

Sub$-$Culture.

d$.$

Life Stages.