The MTN Corporation, a computer hardware manufacturer, is currently organized in a functional structure. While this structure has served the company well in the past, the company has faced multiple competitive pressures that have undermined its business performance. Senior management has hired you as a consultant to advise them regarding a potential new structure for the company to enhance its long$-$term competitiveness. One executive mentions the possibility of using a divisional structure for the company. Senior management is intrigued by the idea and asks if a divisional structure would be appropriate for their situation. Your response should be that a divisional structure would be appropriate when: