The Music Stand direct-mail company wants to send catalogs to music * 1 point teachers, dancers and other music lovers. What type of data would be helpful in this endeavor? psychographics O product benefits O geographics behavioral Which of the following statements is NOT true concerning channel * 1 point members and distribution? O The more intermediaries are used to move goods from one point to another, the higher the cost of the goods will be for the consumer at the marketplace. O An important decision that must be taken by the manufacturer involves the cost of hiring agents or using its own sales team to do the selling. Drop shippers, just like retailers, take ownership of the goods and physically distribute them to their customers . O A rack jobber for Hallmark greeting cards manages the inventory, display and promotional aspect for retailers such as Shoppers Drug Mart and Loblaws. hp C % & 5 6 LOWhat type of transportation is convenient and helps reduce both * 1 point packaging and inventory costs? O air rail O trucking O water A Canadian oil company once used a star to identify its products and 1 point itself. Which branding element would this star fit into? brand name trade character O trade brand O brand mark hp & 7 8 gSelect the best term from the following that describes the significant * 1 point increase of prices for consumer goods. O business cycle O recession O GDP O inflation The prototype of the product is made during which product development * 1 point stage? O generating ideas O testing the product O developing the product O screening ideas The Lays chips brand variety of different types are an example of at hp Oil e A & K 5 6 7The Lays chips brand variety of different types are an example of a: * 1 point Product Depth Product Item O Product Line All of the above What is the most common distribution channel for staplers, tape 1 point dispensers, and other stationery supplies? O manufacturer to retailer to consumer O manufacturer to consumer O agent represents manufacturer to wholesaler to retailer to consumer manufacturer to wholesaler to retailer to consumer The main focus in a distribution center is : * hp O & 5 LO