The National Agricultural Development Company (NADEC), the Saudi company specializing in dairy products, cheese and juices, signed a joint cooperation agreement with the Jumla Club Company, which specializes in supplying food and consumer products for businesses, as the cooperation aims to strengthen marketing frameworks and electronic distribution of NADEC products on the Jumla platform. .

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The "Jumla Club" platform was established in 2017 and launched in 2018 in the State of SAUDI AND Kuwait, . It is an electronic logistical platform specialized in the hospitality and food services sector and brings together the largest suppliers to find all items related to the food and beverage sectors in Kuwait, where the owner of a restaurant, cafe or hotel can create an electronic account on the platform and browse the catalog and order the products and supplies he needs.

It also simplifies the supply and distribution processes and solves the problem of the multiplicity and diversity of commercial agents for goods and goods in the Gulf region, especially since each commodity has only one agent. Almost what makes the owners of restaurants and hotels deal with a large amount of invoices and with multiple and many entities.

The platform has more than 20 suppliers who are among the largest suppliers inside SAUDI AND Kuwait , offering different products and items on the platform. Jumla Club contains the largest number of items in Kuwait and the Middle East, as the number of items reaches more than 10 thousand items.

Q1 Discuss the bases for collaborative advantage and the outcome of collaboration (collaborative advantage or collaborative inertia). (25 Marks)

1. Access to Resources
2. Shared Risk
3. Efficiency
4. Coordination and Seamlessness
5. Learning
6. The Moral Imperative

Q2 Explain the superordinate goals and goal setting (SMART goals)

Q3Provide a briefingabout collaboration in your local context. Identifythe reasons for the collaboration in your chosen local context case, the aims set, and whether superordinate goals were translated into SMART goals.

Q4 Discuss the outcomeof collaboration in your chosenlocal context case and to what extentit helped to overcome its challenges

Discuss the outcomeof collaboration in your chosenlocal context case and to what extentit helped to overcome its challenges