The objectives of digital marketing strategies include:

1. customer value growth.
2. customer conversion.
3. customer retention
4. all of the above.

Which of the following cannot be a part of a content marketing strategy?

1. Customer comments posted on own Facebook page
2. Videos posted on own YouTube channel
3. Photos on own Instagram
4. Comments on competitors' Facebook pages

Which one of the following is not the Key Performance Indicator (KPI)?

1. Numbers of posts created by marketers per day
2. Page view numbers per day
3. Online sales generated per day
4. Viewers' comments on YouTube per day

Which one of the following is not the example of customer engagement behavior?

1. Customers visit other competitors' web pages.
2. Customers download a marketer's mobile app and submit the personal information.
3. Viewers click the subscription link and would like to view more videos produced by a marketer
4. Followers leave comments on a marketer's Instagram post