The operating profit benchmarks on pp 6-7 of each issue of the Camera & Drone Journal showing the industry-low, industry-average, and industry-high values for operating profit per unit sold and operating profit margin in each geographic region O are of considerable value to the managers of companies looking for evidence that their company needs to cut their prices for cameras/drones and spend more money on various marketing efforts so as to increase unit sales and market shares in one or more geographic regions @always merit close attention because when these benchmarks signal that a company's numbers in one or more geographic regions compare unfavorably (perhaps alarmingly so), managers are well-advised to take immediate corrective actions in the upcoming decision round. O have the greatest value to the managers of companies whose numbers are close to the industry- high benchmark values in one or more geographic regions. G always merit close attention because when these benchmarks signal that a company's numbers in one or more geographic regions compare favorably (perhaps too favorably), managers are well-advised to take actions to reduce their competitiveness in the upcoming decision round. O are least valuable to the managers of companies whose values are below the industry average benchmark