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The owner of a hardware store in Beverley Plaza, Blue Area, Islamabad is interested in determining the demographic characteristics of people who shop at his
The owner of a hardware store in Beverley Plaza, Blue Area, Islamabad is interested in determining the demographic characteristics of people who shop at his store versus those people who whop at competing stores. He also wants to know what his image is relative to the competition. He would like to have the information within three weeks and is working on a limited budget. Which survey method would you recommend? Why?
Subject: Marketing Research
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