The owner of Ocean Movie Theatres would like to predict weekly gross revenue as a function of advertising expenditures. Historical data for a sample of 8 weeks are presented below.

WeeklyTelevisionNewspaper

Gross RevenueAdvertisingAdvertising

($1000s)($1000s)($1000s)

965.01.5

902.02.0

954.01.5

922.52.5

953.03.3

943.52.3

942.54.2

943.02.5

1. Develop an estimated regression equation with Weekly gross revenue as a function of both Television and Newspaper advertising (the independent variables)
2. Are the results consistent with marketing theory?
3. Place the results n summary form.
4. Test the significance of the parameter estimates at the 5% level of significance.
5. Test the overall significance of the regression at the 5% level of significance.
6. What is the coefficient of multiple determination?
7. What does the coefficient of multiple determination measure?