Question
The owners of a local health -food restaurant have asked you to prepare a demographic profile of people living in the community surrounding the restaurant's
The owners of a local health -food restaurant have asked you to prepare a demographic profile of people living in the community surrounding the restaurant's
location. Construct a 10-item demographic questionnaire that measure family's
dinning out pattern. Identify the best positioning approaches and describe how to
apply them to position.
((i don't even understand this question properly ))
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
