The parenting matrix maps the business units owned by a parent firm against which two axis

(Select the TWO that apply)

	a.	The value the parent has already created in the business unit
	b.	The potential for the parent to add more value to the business unit
	c.	The growth rate of the industry in which the business unit operates
	d.	The level of feel the parent has for the business unit (it's fit)
	e.	The profitability of the business unit