The pharmaceutical and medical device markets are extremely competitive. You can't watch TV without seeing an AD for a new drug or therapy. Select one pharmaceutical drug that is currently marketed to consumers.

Also, attached a video/ad/commercial regarding your pharmaceutical drug. Describe the therapy (Company, Brand Name, Generic Name, Drug Class/Disease Category). Then identify and research the competitors, list all the competitors and complete a SWOT analysis for the drug that you've selected. If you can't find any competitors indicate that this drug is "first to market" and within the SWOT discuss the potential impact.