The pharmaceutical company wants to re-launch a generic pharmaceutical drug that has been on the market for the last five years. The drug has been shown to curb caffeine cravings and reduce heart rate. As a result of this, the Department Head believes it could be positioned as a preventive measure for those diagnosed with heart disease. The Marketing Officer wants to present the drug to the public as a viable option to kick a caffeine habit. Though the Marketing Officer and Department Head differ in how to present the new drug, both agree that it should be launched in different countries that do not have drug patented. Before starting, they created a reference model attached below.

Describe the attached reference model. Explain how entries in the reference model and how they help you determine a business opportunity. Provide an example.

AutoSave On H - = Reference Model - Last Modified: 19m ago - Search File Home Insert Page Layout Formulas Data Review View Help Power Calibri * 11 - A A - 29 Wrap Text General Paste BIU A Merge & Center * Clipboard Font Alignment N G10 X V A B C D Reference model 2 SWOT Analysis 3 Corporate strategic Planning Corporate Objectives A Organization Objectives 2 Pre Development Business Opportunity Identification 6 Concept Generation 3 Development 7 Concept Selection 8 Product Launching 4 Post Development 9 Market Evaluation 10 11 12