Question
When rating a Buying Influence's receptivity to our sales proposals we use which of the following scales? a.Cold Lead - Warm Lead - Hot Lead
When rating a Buying Influence's receptivity to our sales proposals we use which of the following scales?
a.Cold Lead - Warm Lead - Hot Lead
b.Disinterested - Interested - Receptive - Ready2Buy
c.Antagonistic - Negative - Interested - Enthusiastic
d.Overrated - Fairly Rated - Underrated
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
