The pitch presentation requires students to present a persuasive pitch demonstrating the key strategic promotional tools to be utilised in the launch of their brand. The pitch should include reference to key objectives, the positioning and target market of the brand, key message, and a minimum of 2 tactics from each of the following promotional tools: advertising, public relations and sales promotion. Students must include a minimum of 2 executions of these tactics (eg. print/online advertisement, outdoor advertisement, social media mockups), one of which must be a media release.

Format:

It is recommended that students use the following structure to deliver their presentation:

• Brand overview (values, meaning, brand identifiers) and current market situation (including market opportunity, key competitors, proposed positioning)
• Target market
• Promotional Objectives
• Message
• Proposed promotional tactics (including minimum 2x pr tactics, 2x advertising tactics, 2x sales promotion tactics)
• Justification for proposed promotion tactics
• Timeframe (pre-launch, launch and post-launch)

Students should include a draft execution of an advertising message, and a brief media release in their supporting materials. A minimum of 5 scholarly references should be used to justify promotional recommendations