The placement of Starbucks caf$$s within Barnes & Noble bookstores has proven to be a successful strategic alliance becau from this arrangement. As a global marketing strategy, an important characteristic of a strategic alliance is

Multiple Choice

the complete immersion of employees assigned to the alliance, eventually forming a separate company.

separation of company policies, procedures, and production, but unified financial accountability.

it must be a long$-$term venture of $10$ or more years.