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The primary purpose of advertising is to inform, persuade or remind. Find three print / out-of-home / digital (banner) display advertisements, each one to illustrate
- The primary purpose of advertising is to inform, persuade or remind. Find three print / out-of-home / digital (banner) display advertisements, each one to illustrate one of the three objectives. Complete the following chart. Attach an image of each ad (no video links). The ads can't be something discussed in class. Ensure they are real ads and not memes (cite sources). Ensure the size of the images / ad copy is large enough to view/read (so I can mark it).(9 marks)
- Websites to consider:https://www.adsoftheworld.com/;http://creativecriminals.com/;https://www.thedrum.com/creative-works/explore
| Advertising Objective | Brand / category | Primary benefit communicated (Point of Difference / POD) | Reason to Believe benefit (support / proof) |
| Inform | |||
| Persuade | |||
| Remind |
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
