The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it. For an example of a company's detailed marketing plan, you can refer to pp. 61-65 in your textbook. However, you will not be required to include all these sections in this class. Your plan will be guided by the example provided in Blackboard (MHS Marketing, an actual real example as well as a student example). In Week 2, you will turn in a paragraph of your topic chosen. You can update that paragraph as needed. Your plan will include the following sections: 0 Executive Summary 0 Market Situation/Objectives - Market Trends/Strategy - Value Proposition 0 Buying Processes - Key Message 0 Needed Promotional Tools 0 Financials 0 Implementation 0 Control 0 Resources/ References Your paper will be 7-8 pages and explain your product and the other 3 P's: promotion, place, and price. You will also include SWOT/TOWS and mission. You will have feedback from Week 3 draft to complete in Week 4. Original work is expected. Grammar and spelling will be graded. Note that you do earn points for the draft, so be sure to submit your best work